The Features and Benefits of the Multisystem LCD TV

What is an LCD Display?

LCD is short for liquid crystal display, and while LCD technology has been around for quite some time, it has been only in the last decade or so that the technology became suitable for the high quality flat panel television and computer monitor displays we see today. The most notable feature of displays using LCD technology, of course, is the thinness of the unit, but the power behind that thin design is actually quite extensive.

The display on an LCD panel is comprised of picture elements, or pixels as they are known to computer geeks everywhere. The resolution the flat panel display is capable of is determined partially by how many pixels are contained in the display. A typical LCD panel display can range from hundreds of thousands of pixels to millions of pixels, and the higher the number of pixels the better the resolution will be. LCD televisions come in a number of different shapes and sizes, but they are typically designed to accommodate a 16 to 9 display ratio. This ratio makes them perfect for watching widescreen displays like DVDs, as well as traditional television shows.

What are the Differences between LCD and Traditional TVs?

LCD televisions, flat panel computer monitors and other devices have a number of built in advantages, and it is these advantages that have made them such a hit with technology buyers everywhere. Some of the many advantages of LCD technology include:

Brighter display – the displays on LCD televisions are brighter than those on a traditional CRT television, due to the special way these displays work. While a traditional CRT television or monitor uses a tube to create the display, the LCT TV uses pixels, providing for a brighter display.
Flicker free performance – the display of the LCD television or computer monitor will also be free of flicker, since the LCD display will have a constant source of light throughout the entire screen. Once the pixel is turned on it remains on. Contrast this to the design of the CRT television or monitor, which must refresh the screen periodically with a ray of light moving down the monitor or TV.
Low power consumption – another big advantage of the LCD TV is its superior energy efficiency. LCD televisions will be up to 65% more energy efficient than traditional televisions, helping to protect the environment while saving you money.
Ultra slim design – it is of course the thin and sleek design that turns heads and gets the attention of buyers. LCD displays can be as thin as 49mm (just over 19 inches), meaning that these TVs can be placed virtually anywhere.
Wall mountable designs – Many LCD TVs are so thin that they can be hung on the wall as you would hang a picture. It is important of course to purchase a wall mounting bracket that is suitable for holding the weight of the unit.
A Guide to Some LCD TV Terms

If you are in the market for an LCD TV, you will likely hear a number of new, and sometimes confusing, terms bandied about. It is important to understand what these words mean to you, the television technology shopper.

Aspect Ratio – the aspect ratio of the TV helps to determine its suitability for watching movies and television programming in true widescreen format. While the traditional television has always used a aspect ratio of 4:3, i.e. 4” wide, 3” high, the typical LCD television uses an aspect ratio of 16:9, providing a truer widescreen picture perfect for watching DVD and VHS movies, as well as traditional television programming.
Candela – one of those words you may hear from time to time is candela. Put simply, the candela is a standard unit of brightness, and it is equivalent to the number of candles that would be required to produce the same intensity of light. Therefore a rating such as 450 cd/m2 means that it would take a concentration of 450 candles in a square meter area to produce the same amount of light.
Contrast Ratio – the contrast ratio is simply the difference in intensity of light between the darkest black and the brightest white on the display. The higher the contrast ratio the sharper and cleaner the picture will be.
HDTV – high definition television, or HDTV for short, is quickly becoming the standard for television signal technology, and it is important to look for an LCD TV that is HDTV ready.
Inputs – the TV inputs are important if you plant to connect a DVD player, VCR, game console, computer or other device to the LCD display panel. There are many different types of inputs, and it is important that the TV you choose provide a number of different options for getting signals to the device. A TV with a great many inputs will allow you to connect a number of different devices to the TV, greatly enhancing its versatility and its value.
It is also important to make sure that LCD TV you choose has the proper tuner for playing the TV signal you have coming in to the house. Many plasma screen and LCD TVs will lack a built in tuner, meaning that they will need to pick up that television signal from a cable box, satellite TV box, DirectTV signal or other similar device. It is important to make sure you understand the type of tuner that comes with the TV you are considering, and it is important to purchase all the accessories you will need when buying the TV.

Speaking of accessories, it is important to buy only the highest quality component cabling to connect that LCD display to your DVD player, VCR, Laser Disk player, computer or other device. The highest quality cables will provide the best picture and sound quality, which will further enhance the display of the LCD TV you have chosen.

It is also important, of course, to get the very best price you can on the LCD TV you want. The suggested retail price of the typical LCD TV will vary according to a number of factors, such as the size of the display, the thinness of the display and the quality of the manufacturer. It is important to shop around as much as possible, and to read the reviews of all the models you are considering.

Finally, the ability to play several different television signal formats, such as PAL, NTSC and SECAM, is an important consideration. Different parts of the world use different formats for television signals and video products, and buying one of these multisystem LCD TVs is a good way to make it more versatile and useful while getting the best value for your money.

Communication & Corporate Social Responsibility

In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.

What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders.

It's a shame they've gained momentum. After all, without modern corporations we would all be poorer, and in particular, few of us could expect to retire comfortably. More than anything else, modern corporations exist to provide pension income.

Sure, corporations used to be owned by a few, extremely rich people. But, with the widespread adoption of pension funds and mutual funds, corporations now belong mostly to working people.

While it's true the average working person has far, far less wealth than the average billionaire, there are many, many times more working people. That means company and government pension plans can invest vast sums of money into capital stock, making working class people the largest shareholders of many corporations.

From a communication perspective, I'm interested in knowing why Corporate Social Responsibility gets such good media coverage and so much attention. I'm also interested in knowing what we, as communicators, can learn from them.

For starters, the anti-corporate movement has a simple message: "Corporations have too much money and power; working people don't have enough," or some variation on that theme. On the other hand, my defence of corporations above is anything but simple, even though I'm pretty good at capturing ideas in words. Did your eyes glaze over as you read my description?

The 'anti' movement also enjoys the luxury of making a good (poor working people) versus bad (rich corporations) argument. That's a moral argument, one that adds spice to any news story. On the other hand, the 'pro' side works largely with rational discourse and the ideas of economists.

Third, the protestors bring passion to the anti-corporate message. After all, this is a battle of good against evil, isn't it? Again, the defenders of modern corporations and globalization have to rely on the prosaic science of economists.

Fourth, the label 'Corporate Social Responsibility' also helps the anti-corporate movement. Not only does the name act as a unifying point for its advocates, but it also implies that CSR is a good thing. After all, who could be against 'social' and 'responsibility'?

Now, despite their high media profile and ubiquitous presence, the advocates of CSR have a problem. They may be able to win the attention of reporters and editors, but they haven't had much clout with the real decision makers, the people who run companies, pension plans, and mutual funds.

And, the decision makers aren't likely to be swayed. They understand the role of corporations, and they know where their responsibilities lie. Even widespread public sympathy for CSR isn't likely to have much effect, since they report to shareholders, not to society as a whole.

So, perhaps the final lesson we'll take from the anti-corporate movement today is that, sometimes, great communication can only take you so far by itself.

Advantages of Buying Promotional Products Online

Buying your promotional products and corporate identity apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.

Factories often display their entire line of products on the web, providing you with a greater selection of products. With all of these factories on the web, you gain the opportunity to compare quality and pricing in a simple and easy online format, instead of wasting time browsing through endless catalogs that crowd your work center.

Better pricing is readily available on the web, but you have to dig and probe for it. Type in any promotional product related keywords into your favorite search engine and sift through the results until you find a promotional products company with discount pricing. A great trick is to choose an item and have several promotional product companies give you a quote, ALWAYS including any set up charges and freight. This will get you a true number to compare an exact total cost.

How do these online web companies afford to sell the exact same product for less than other distributors? Traditionally, promotional items are sold by a distributor who has a whole staff of outside sales people that will go to your business, show you tons samples, and baby sit you through the process of placing an order. These outside sales people are number one primary expense of an off-line distributor. Believe me this expense is then factored into the price of the promotional item you are purchasing, thus raising your total cost. By purchasing discount promotional products on the web, you can eliminate lining some salespersons pockets and reduce your purchase price by a considerable amount of money.

The Convenience comes with the ability of placing your entire order online. All successful web companies offer this service with encrypted order forms to secure your purchasing information. You may send your artwork via email. This is made easy with the online form. With online ordering you gain the convenience of placing your order anytime, twenty-four hours a day seven days a week.

A few of these online web companies also provide customer service departments with extended hours. They are set up to take your calls, handle your rush orders, and to answer your questions promptly. If you prefer to communicate through e-mail, this is a great way to document your order from start to finish. You can e-mail a question to your distributor, leave for a break, and have it answered by the time you return.

A much faster ordering time is the fifth major result of the online purchase. I have personally visited hundreds of clients. This obviously requires an appointment, which naturally must fit into both parties' schedules. An off-line salesperson is forced to interpret your needs prior to your meeting. Then bring what samples and catalogs they have on hand, but these may not meet your needs and thus your ordering time will be extended for a second meeting. If you have any questions about product availability, turn around time, or any other factory sensitive inquiries, the salesperson will have to return to his office in order to contact the factory, to get you your answers. When you order from an online web company, the customer service team is already in their office, so they can contact the factory with your questions and call you back immediately.

I have given you five great reasons to buy Imprinted products from an online discount promotional products company, but I must also remind you that there is always a trade off. Online promotional products companies work very hard to cut all possible costs and to pass this savings on to you. You will find that this results in a charge for samples and pre-payment requirements. The charge for promotional samples insures that the company will not give away products to non-customers, as this would considerably raise the real customers' costs. Paying in advance is very common among internet purchasing in general, and necessary for almost every online company to insure payment. Pre-payment is nothing to worry about. You still have the right to a quality product, and you gain an enormous savings.

Another Tip: When purchasing imprinted corporate apparel, select an online company that has in-house embroidery and screen printing facilities. It has been my experience that these companies will have much better control of expediting your orders, a better knowledge of branding, experience which allows them to better monitor quality control, and a much better capabilities to complete rush orders quicker.

Today you will find that many more successful businesses are now placing their promotional product and corporate apparel orders in the hands of these qualified discount online distributors. The advantages are numerous; convenience, speed, selection, accountability, service, and above all, savings.